At Innovative Assessments, we apply the tried-and-true science of psychometrics to predictive
consumer analytics, as a means to provide fairer and more accurate lending and credit decisions.

Our mission is to facilitate financial inclusion, and help good people qualify for the affordable credit they deserve.

We firmly believe that in the world of consumer credit, people should be measured not only on their credit histories, but on their characters as well.

In the process, we aim to help lenders identify more creditworthy consumers, based on non-financial risk factors that are not typically addressed by traditional credit models.

Saul Fine, PhD

Founder & CEO

Andrew Fine

Founder & Chairman

Eldad Bishari


Marcelo Goldschmidt

Biz Dev Manager

Prof. Dan Ariely

Investor & Snr. Advisor