About Us

Our mission is to apply the tried-and-true science of psychometrics to predictive consumer analytics, as a means to provide fairer and more accurate decisions.

In the world of consumer credit, we firmly believe that people should be measured not only on their credit histories, but on their character as well. In the process, we aim to help lenders identify more creditworthy consumers, for whom to provide affordable credit, while also highlighting the potentially underlying risks that are untapped by traditional credit scores.

The Management Team

Saul Fine, PhD
CEO & Chief Scientist

Saul is a licensed psychologist in the area of personnel assessment and selection, and an adjunct lecturer in psychology at the University of Haifa, in Israel. 

He has held senior management and research positions at Midot, CareerHarmony, and the Israeli Defense Forces, and has been developing and validating psychometric assessments for nearly 20 years for large private and government organizations around the world. His research in this area has been widely published, with over 30 articles in academic journals, and more than 50 papers presented at international conferences.

If you wake up early, you can often catch Saul surfing the waves of Tel Aviv.

Saul on LinkedIn

Benny Ben-Ami

Benny is an IT executive with more than 20 years of experience in engineering and management.  He has co-founded a number of successful companies, including: Appixia (acquired by Wix), Kagoor Networks (acquired by Juniper Networks) and Univonix. 

Benny also co-founded Microsoft’s Telecom product group and served as its CTO, and was an officer (captain) and group leader in the IDF’s Cyber-Intelligence Unit (8200). Benny holds a master’s degree and bachelor’s degree in computer science from Tel Aviv University, and the Technion Institute of Technology, respectively.

Benny loves to travel the world, and is an avid photographer.

Benny on LinkedIn

Roey Sagie

Roey is a serial software developer with nearly 20 years of IT experience. Prior to joining IA, Roey was mobile group leader at CTERA Networks using “Clean Code” principals for Android/IOS/Window apps. Roey was also front-end web group lead at CTERA, bringing in AngularJS framework and GIT tools in an Agile dev processes. Before that, Roey was an embedded developer and network security expert at Sofaware-Technologies (a Check Point company), a bluetooth communication stack developer at Commil, and a network driver developer at Gallieo (acquired by Marvell). 

Roey holds an MSc Computer/Electrical Engineering from the Technion – Israel Institute of Technology.

When not coding, Roey enjoys mountain biking and skateboarding.

Roey on LinkedIn

David Rich
Director of Sales

David is a business development executive, with more than 17 years of experience in financial services. David works hard to expand IA’s global distribution and partnerships with financial institutions. Prior to IA, David was managing partner at Galilee Partners, where he was involved in global transactions from around the world, in both asset backed and unsecured lending products.

In particular, David facilitated over $110m in capital raising for alternative credit and fintech investment strategies. David has a BA in government from Bar Ilan University, and graduate studies in economics at Hebrew University.

David enjoys long early morning nature hikes and hanging out with his family.

David on LinkedIn

Andrew Fine

Andrew is a founding partner of Novel TMT Investments. Novel TMT’s investments include: Square, Skrill, Stripe, Kabbage, Lenddo, Upstart, Loop, Facebook, Farfetch, Inturn, Bento, PlaySpan, and more.

Andrew is also Managing Director of SHL Investment Group, the global investment group that acquired and developed Tommy Hilfiger, Pepe Jeans and Michael Kors. Andrew attended the London School of Economics, and received a B.A. in Business Economics with a minor in Computer Science from UCLA.

Andrew is working towards wining the dad of the year award, 5th year in a row.

Andrew on LinkedIn

Contact us for a demo

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Tel: +1-516-514-3589